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Return on Assets (ROA) is a financial indicator that measures the efficiency of a company in using its assets to generate earnings. It is calculated by dividing the net income by total assets, providing insight into how effectively a company is managing its resources to produce profit. Investors and stakeholders often look at ROA as a key metric to evaluate the financial performance of a business, making it a critical aspect of financial analysis.

In contrast, customer satisfaction, employee turnover rate, and market share reflect operational and market performance rather than direct financial performance. Customer satisfaction measures how products or services meet customer expectations, which can influence but does not directly account for financial outcomes. Employee turnover rate indicates workforce stability and costs associated with hiring and training new employees, while market share provides insight into a company's competitiveness in the market but does not directly indicate profitability or financial health.