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The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This analytical framework is widely used in business to assess both internal and external factors that can impact an organization.

Strengths refer to the internal attributes and resources that support a successful outcome, such as a skilled workforce or strong brand reputation. Weaknesses, on the other hand, highlight areas where the organization may be lacking or vulnerable, such as limited financial resources or insufficient technology.

Opportunities point to external factors or trends in the market that the organization could capitalize on to grow or improve its position, such as emerging markets or advancements in technology. Threats involve external challenges that could negatively affect the business, like competitive pressures or changes in regulations.

By analyzing these four aspects, businesses can formulate strategic plans that leverage their strengths and opportunities while addressing weaknesses and mitigating threats. This comprehensive approach allows for informed decision-making and the development of effective strategies.